creativity with purpose
Business strategy + design & creativity
Even the best ideas need the right strategy to take off. I help mission-driven organizations amplify their impact through strategic storytelling, unforgettable events, innovative content, and sustainable business development.
From brand messaging and social media to business development and proposals, I combine smart strategy with creative storytelling to help good ideas spread.
Note: I only take on projects that make the world better. I’m especially passionate about sustainability.

/ Trimble construction divison
Construction, Reimagined.
Project: The Great Library – A documentary-style series reimagining the ancient Library of Celsus using modern construction technology
Audience: Construction professionals, including architects, engineers, MEP, and contractors
Key project contributions
Services Performed: Content strategy, video production and editing, project management, script editing, graphic design
/ cottonwood custom builders
Putting the Spotlight on Green Building
When I began working with Cottonwood Custom Builders, they were quietly building some of the most sustainable, fire-resilient homes in the United States—right in the foothills of Boulder, Colorado. Despite their groundbreaking work, few outside the industry knew their name. I saw an opportunity to change that.
Brand Strategy & Marketing Execution
Over five years (4 years as a part-time consultant, 1/2 year full-time), I led a full-scale marketing transformation:
- Rebuilt and rewrote the company website to better reflect their innovation and values
- Visited jobsites weekly to document construction progress and tell the home's story
- Increased social media following by 900%, with Reels reaching up to 15K organic views (please note that I quit managing their social media in 2024 and the quality has changed)
- Negotiated and managed advertising contracts, including media buying and placement strategy
- Designed full-page print and digital ads
- Represented Cottonwood at high-profile events and green building conferences
- Took final architectural photography to showcase the home
National Recognition & Earned Media
My storytelling efforts helped earn national and local media coverage, including:
- The Weather Channel (national segment)
- Denver Channel 7
- Fox 31 Denver
Bonus: My drone footage even made it into the news coverage!
>> Watch the interviews & see my footage
Results
- 150% corporate revenue growth
- Multiple earned media features, including national TV
- Consistent winner of “Best of Boulder – Homebuilder” (2020–present)
Example print ads: Click to view larger
/ cultivate energy optimization
Making Data Actionable & Engaging
Cultivate came to me with a 175-page energy audit report that they wanted to make more compelling and actionable. But let's be honest, who has time to read and digest 175 pages? Certainly not their target audience!
The readers were small business owners, who ideally would get a few actionable ways to reduce their facility's energy consumption from the report. However, due to the report's overwhelming length, follow-up surveys showed that most recipients weren't reading it.
After reviewing the existing report, I worked with the founders to remove unnecessary info, highlight key points, and show data more compactly and clearly.
The end product was a fully branded, fillable PDF, created so that any of their team members could assemble it without compromising design. I created excel templates for the various tables they needed to generate, aiming to make the data easier to interpret and to improve branding consistency. Wherever possible, I linked fields and streamlined data inputs, making the report quick and easy to assemble.
After the redesign, we were able to reduce the 175-page document to a compelling 12-page report.
Original Report

After Redesign

Logos & Branding










Elizabeth had been working with another web designer for a few months, but it wasn't right.
Architectural Photography
I bring an eye for composition and a love of welcoming, well-designed spaces to every architectural shoot. I’ve worked with high-end custom builders, real estate agents, and homeowners to capture the beauty, flow, and feeling of their spaces—whether for portfolios, listings, or publications.
I shoot with a Sony A7ii and wide-angle lens to ensure crisp, dynamic images that do each space justice.
